The weak communicator

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You can develop more underlying confidence in your own leadership; often, good coaching can make a great difference. If it’s a problem of true confidence, look for a coach who can help you (contact me to start your search for one, if you like). If you are reasonably confident in the robustness of your message, though, don’t present it as though you aren’t. Work on your skills to become a clear, assertive communicator… and to do that, think ABC (and D and E).

Be Accurate. It seems simple, but some weak communicators can’t even bring themselves to say exactly what they mean. Sometimes they’ve let their minds convince them that the message is just too complex to be done justice with a simple statement, or that the straightforward approach won’t be well received. You hear them say such things as “I don’t disagree with you” when it’s obvious they could simply say they agree. So check yourself: are you saying what you mean? If your message is “we need each salesperson to contact ten more prospects a day,” don’t say something like “some of you should maybe sort-of take a look at your productivity.”

Be Brief. One of the easiest ways to spot the weak communicator is by the simple volume of words she uses. You don’t need to keep repeating your point; if you aren’t sure the troops understand, ask them (individually, if possible – some people are unlikely to voice their confusion in front of their peers). When you catch yourself rambling on, regroup. Inject some silence into the discussion (it doesn’t make you look slow). And see if you can find a way to present your message with as few words as possible.

Be Clear. The weak communicator pollutes his message with all kinds of unnecessary fillers. Often the intent is to “soften the blow,” but when clarity is lacking, so is understanding. Being unclear also gives poor performers the chance to be passive-aggressive, refusing to implement your instructions and blaming you for the lack of clarity. So be clear. Check your speech for overuse of “OK?” or “right?” or such infernal phrases as “sort of,” “kind of,” and “maybe.”:


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